Every website on the web has an address that users may type in to access it. These are called domains, and you already knew that. Your domain name is used by the browser to look for the Internet protocol address that is associated. The browser finds the server with that Internet protocol address your user accounts on that server. The browser looks for the Index file. The browser displays your homepage and this indicator file. Every computer has an Internet protocol address the address where it’s coming from and that other computers can read to determine where to send information.

If you knew the particular Internet protocol address (Remember short name is IP address) of the server you had been attempting to access, you could get to a website by typing in just the Internet protocol address. For example, the IP address for is So if you were to type in those series of numbers into the browser, it would take you to Sort of like phone numbers. We all have a unique phone number a person dials to reach that person. We dial a particular series of numbers and it reaches that person.

Now imagine all the websites out there. Billions probably. No way we can remember all those different IP addresses for every site. To solve that, DNS (Domain Name System) was created. DNS serves as a way to turn all those crazy long IP addresses to a more user-friendly domain name like Domain names are recall shortcuts. So whenever you type in, your browser wants to join to the associated numeric IP address Domain Name System is what connects the preferred domain names with the computer IP addresses that are preferred. Think of this again like phone numbers. We often don’t remember everyone’s phone number, but when we look at our phones and tap to call Joe, your phone knows that Joe is 555-55-555 and calls that number.

When creating a website, you will need to purchase a distinctive domain name ( that isn’t being utilized by someone else and choose a server that’s connected to the internet that has its own unique IP address to host your website’s files. Once you choose a name you’ll need to purchase it from a registrar or your hosting provider may offer this with your hosting package. So whenever you type in your domain name, it is going to point you to the Internet protocol address of the server your website files are on.

Using your domain name for email

Having your own domain name is also a great for having a branded email address. Since you own the domain, anything you want to use for the first part of the email address ( anything before the @ symbol ) will be available. You could use if you wanted to. If your name is Joe and you own the domain, you could use the email address with no problem and no need to worry about it not being available. is a custom branded email address. Looks more professional than using or something similar.

Hope that helps explain some of the basics.

If you are looking to create a website for your business and are frustrated by what you have to know or don’t have time to learn it all, head over to and have a look at our website subscription plans. We handle all the backend work for you.

Feel free to reach out to us at if you have questions.

SSL Certificates at one time were used primarily for e-commerce websites. But now it’s just good practice for every site to have an SSL Certificate enabled. The little padlock in your URL bar is an indicator that a site has an SSL Certificate. It encrypts data sent from your website to a server. Protecting the data from being read by anyone that’s not intended to read it. Google even gives your site a small rank boost if you have one.

SSL Certificate Padlock

An SSL certificate will shield your website from digital bugs such as a man in the middle attacks. Many small business owners dismiss it rather than being crucial for their website. They think their site won’t get attacked because it’s just not that big of a deal. What they do not realize it’s that most interceptions are electronically.

These bugs are continuously looking for vulnerabilities, and if that your site is vulnerable it’ll be assaulted. In case your website accepts major credit cards for shopping online then you are likely to need a merchant account, that requires your you to have an SSL certificate. Most website hosting companies require websites to be secured with an SSL before accepting credit cards. If you’re not using an SSL certificate, then you’re putting your client’s financial info at risk. In case your site requires users to log into the website for access it’ll need password protection.

Your hosting provider can usually assist you with an SSL Certificate. If not, Let’s Encrypt is a great place to get a free Certificate. Once you get your SSL Certificate go to and enter your URL to test that all your content on is secure. It takes about 30 seconds to run the test. The results will let you know what changes you need to make. Once you correct all the non-secure elements of your site, run the check again until everything is secure.

Let us handle all that work for you

All of our website subscription plans at Shinybot include website monitoring, regular security checks, daily offsite backups, an SSL certificate and more. We make sure everything is continually checked and running optimally at all times. We handle all the backend work so you can focus on your business.

If you’re ready to make the move to us let us know. Reach out to us at

Most companies have a blog. Not because it’s fun, or they have nothing else to do. It’s because it’s a great SEO and marketing tool.  It will help keep your site updated. Google loves updated sites. There are probably millions of neglected and abandoned web sites out there. Google doesn’t pay as much attention to those. That is why search engines are continuously checking the time stamps on when web sites are updated. Publishing blog articles is a great way to update your site frequently, and lets search engines know which sites are being cared for and should send its users to. A brand new website post even every few weeks will show the search engine bots that things are happening on your site. Maintaining a blog will allow you to start writing content related to those keywords you would like to rank for.

Write good content. You don’t have to be an amazing writer, but try to write at a quality level that your visitors will want to stay around and read it. It increases the number of pages on your site. Again, write content that is related to the keywords you want to rank for. This is all the real key to SEO. The more content you have, the more the search engines will need to crawl and index. This helps give the crawlers a better idea of what your site is all about, and which searches it should rank higher for.

A great tool to help you write better is Grammarly.

Social media and newsletters

When you create a new blog post, share it on social media as well. Facebook, Twitter, Google+ and more. Send the posts out as a newsletter. This all works together and gets more viewers keeping you in the back of their mind. This helps promote your website and blog posts and reach an even further audience. People may not always go to your website every day or every week. This is a great reminder to your clients and potential clients that you exist out there and to come check you out once in a while.

To summarize, if you don’t have a blog on your website get out there and do it. Write about your products if you’re an e-commerce store. Write about your brand. It will pay off and Google will love you for it.

WordPress provides users a versatile CMS (Content Management System) that’s one of the most widely used. WordPress runs 28% of the entire internet. Up to 60% of global CMS market is running WordPress. Because of its popularity, it is also among one of the most attacked website platforms. That, in essence, indicates why users might need help to maintain their website to ensure it’s secure and functioning optimally.

A 2016 instance comes from a law company conducting a vulnerable version of a slider plugin. The vulnerability allowed this code to be tapped almost effortlessly, giving the hacker full access to the web site and all information it contained and needed access to. It is regarded as the biggest data breach in journalism history.

Website care is, arguably, more important today than ever before in the past. In earlier times it was possible to make a website and, basically, leave it alone for extended time periods. Today, that’s not possible, as internet search engine algorithms have an inclination to penalize websites not regularly updating their content. Website updates are a lot easier to achieve when all maintenance jobs are current. Which means updates are installed to guarantee every website function works correctly. Glitches have a tendency to send website visitors scurrying to competing websites quickly. Other upkeep chores site owners may experience difficulty with include installing new plugins or eliminating out-of-date ones.

WordPress is continuously adding features to improve the CMS, meaning a few attributes might no longer work correctly if the right plugins are not installed. Typical WordPress upkeep chores are frequently overlooked when website owners try to perform maintenance without professional help. Google along with other search engines crawl sites that look for issues making the website less user-friendly. Maintenance professionals regularly check customer’s websites for problems that affect Search Engine Results Pages. Every web site owner is or should be, worried about their web site security. Even when utilizing a reliable Content management system like WordPress, security issues often pop up.

Any security breaches have the capacity to harm a website or, at a minimum, this site’s reputation. The WordPress security and Maintenance expert works with site owners to make sure upgrades are set up as rapidly as they become available to prevent unauthorized intrusions. Even with this best security, a site’s security can be breached. That kind of occurrence can result in the data loss or the corruption of the website. Maintenance experts working should work with clients to set up reliable off site backups which will enable the restoration of a website should a catastrophe occur.

Let us handle all that work for you

All of our website subscription plans at Shinybot include website monitoring, regular security checks, daily offsite backups, an SSL certificate and more. We make sure everything is continually checked and running optimally at all times. We handle all the backend work so you can focus on your business.

If you’re ready to make the move to us let us know. Have questions let us know. Glad to help.

Don’t have a lot of money to invest in your biz marketing? No worries – you can find many advertising tactics you could take advantage of that will not blow your small marketing budget. Let’s see how much you can stretch those dollars.

Here are some promotion tips for small companies working on a little budget.

Video content is truly beneficial, and while it may cost a lot of money to create professional YouTube videos, there’s not anything wrong with giving it a chance yourself or employing a movie student off Craigslist.

Reddit is composed of a very technology savvy viewers that bristles at any obvious advertising and marketing tactics. To succeed at Reddit, share just genuinely awesome content, and post simply to markets that are extreme.

Create company social network accounts and take part in the big social networking websites – Facebook, Twitter, LinkedIn, Google+, and Pinterest. Add Instagram in there also if your business is picture oriented. Additionally, read this list of simple Facebook advertising ideas for any kind of business.

In case your advertising spending budget it tight, you may not be able to always afford articles authors to whip up articles for your blog. There’s a ton occurring on LinkedIn, and it might be a superb place to promote your content, share thoughts, and build your brand.
Just as you can re-purpose existing information studies, you can rehash your old articles In new creations as well. Turn a web seminar into a video tutorial. Never be afraid to mash-up of your old articles. There are viewers who never even viewed your old stuff, so it will be fresh to them.
Remember, the word-of mouth is strong stuff, so buddies telling buddies about your company is incredibly valuable. Team up with a business tied to off your industry for a joint project. Partnering with another business means double the amount notice. If you are partnering with an industry relevant business, you are getting introduced to a whole new viewer related to your niche. Most businesses have company awards you may win, providing you with an online badge you can place on your site.

Try focusing on your local market. Local marketing can frequently be more affordable than massive online campaigns.

Our Help Documentation site is now online.

You can now search for many of our commonly asked questions right from our help site.

I admit it’s a little empty right now, but we will be continually updating it so fret not 🙂

Give it a try. Click on the Get help section at the top of the page and then select help docs.

You can also get there quickly by going to


It’s the little vulnerabilities of a website that can be more dangerous than the big ones. They’re the ones that go unnoticed. Vulnerabilities that the bad guys are just waiting to exploit.

That’s why we decided to  include Security Checks on all Managed Website Plans.

We look for a number of vulnerability updates and address issues like CSRF (Cross-Site Request Forgery), XSS (Cross-site scripting), RFI (Remote File Inclusion). That’s just to name a few. This way we are able to detect the most recent security holes and notify you to act on the problem in a timely manner.

The Security Check scans the pages on your website and compares the code against the known malware knowledge base and performs a blacklist check with a number of services, like Google Safe Browsing, Norton Safe Web, ESET, etc.

All this along with our included uptime site monitoring provides a powerful set of tools to help keep you online and out of the dark on the security of your website.

The Security Check doesn’t clean your site for you, but will provide us with valuable information that we can can pass along to you with our suggested solution so you can make a more informed decision on what to do next.

Find answers fast

We are excited to announce that we are putting together a searchable knowledge base for our customers.

Many people prefer to find answers themselves before contacting support, and with an online knowledge base this will help you find answers to more common questions you may have.

We hope this will provide you with some of the quick answers you are looking for when you need them.

You’ll be the first to know as soon as it goes live.


Social Login

We are proud to announce that you can now login or register with your social account like Twitter, Facebook or Google.

Using this will make it easier for you to login because you don’t have to remember yet another username and password.

If you already have an account at Shinybot, linking your page is easy. Just login in and under “My Social Account” you will see an option to connect one of your accounts.